It started out as a half-assed plan, hatched during a closed season beer & bullshit evening with Neil [he of the jammy bugger smile]. Far too much bullshit and way too much beer, in fact, so much beer that I had to be reminded that a plan had bee hatched at all!
This was a very long time ago – a couple of seasons at least. Since then we have been holding regular Strategy Planning Meetings in the same pub where the hatching first happened, with the result that asolutely nothing has been planned. More bullshit, more beer.